Strategy
To address this challenge, the Terfuu creative team worked closely with Nyble to develop a comprehensive content strategy that focused on video ads. We created 36 video concepts that were designed to resonate with Nyble's target audience and highlight the unique features and benefits of their pay advance service. To maximize campaign success, we developed these creatives with our UGC creators, who were able to bring fresh perspectives and diverse ideas to the table.We used a modular framework to quickly produce variations of each video, which allowed us to test and optimize different combinations of content and creative assets. By iterating and refining our approach on a weekly basis, we were able to identify the top-performing assets and scale our campaigns with confidence.
