We built the system because no agency was running it.
Terfuu exists because the performance marketing industry is broken. Agencies silo media buying from creative production from landing pages from retention — and then wonder why results don't compound. We built a single feedback loop that gets smarter every week.
Francis Hurtubise
Co-Owner & Growth Strategist15 years leading marketing strategy in corporate — from automotive to executive-level marketing in financial services. In 2025, he partnered with Imad, joined Terfuu, and made the leap to entrepreneurship. His focus: turning creative strategy into a growth system that delivers measurable results, week after week.
Started in automotive as marketing director. Not just campaign management — building brands from scratch: positioning, identity, acquisition strategy. 12 years of building what others outsource.
Appointed General Manager of Marketing at a major financial services company. Responsible for strategy, budgets, and teams across the organization. The top of the corporate ladder — and the moment he knew something was missing.
After 15 years in corporate, he reached out to Imad. They partnered up. He became co-owner of Terfuu and made the deliberate choice to leave corporate behind — to build something of his own.
Terfuu now operates across Quebec, Canada, and internationally. Same system, same obsession: every dollar invested has to work harder than the week before.
Imad Mghari
FounderBuilding brands online since 2015. Co-founded and scaled an ecommerce brand through performance marketing, exited, then spent years in the trenches testing what actually works. Founded Terfuu to build the agency he wished existed while scaling. We also own and operate our own brands — we put our money where our strategy is.
Co-founded an ecommerce brand. Scaled from zero to 10,000+ retailers across North America through Facebook ads. The brand was acquired in 2018.
Launched and scaled multiple brands with paid social — testing offers, funnels, and creative frameworks. Built the playbook that Terfuu runs on today.
Founded Terfuu. Creative that converts, media that compounds, pages built to close — all from a founder who's been on both sides of the table.
One system. One feedback loop.
Signals over opinions.
Week 1 proves it or we change it.
Ready to build the system?