Rocky Mountain × Terfuu
We're proud to announce that Rocky Mountain, one of Canada's most recognized premium outdoor and cycling brands, has selected Terfuu as its media agency.
Rocky Mountain has built a reputation over decades for crafting some of the world's finest mountain bikes. Now they're investing in a performance marketing system that matches the precision of their engineering.
The Scope
Our mandate covers:
- Paid media strategy — Full-funnel Meta Ads and Google Ads management with audience architecture designed for high-AOV products
- Creative production — Performance-optimized creative at scale, from lifestyle UGC to product-focused static
- Performance scaling — Weekly optimization using our Compound Engine methodology
Why Terfuu
Rocky Mountain chose Terfuu because traditional agency models weren't delivering the creative velocity their paid channels needed. Testing 3–4 creatives per month against Meta's algorithm is like bringing a knife to a gunfight.
Our system ships 20+ creatives per week, reads the performance signals within 7 days, and compounds the winners every cycle. For a brand with Rocky Mountain's equity, the opportunity to scale paid media efficiently is massive.
What's Next
We're building the audience architecture from the ground up — mapping customer segments, setting up server-side tracking, and producing the first wave of performance creative. The Compound Engine is spinning up.
We'll share results when we have data worth sharing. No vanity metrics. No "brand awareness" proxies. Real ROAS, real revenue, real compounding.