Hydration · DTC · Bilingual QC/CA
BEHY
How Terfuu Built An End-To-End Growth System For A Clean Hydration Brand.
Weekly
creative production cadence across every format
FR + EN
natively written, not translated
Full stack
site, creative, media, LP, email under one roof
The challenge
BEHY came to Terfuu with a great product and a great community, and a growth engine that had never been assembled as a single system. The site, the creative pipeline, the paid media, the landing pages, and the retention layer were all separate problems solved by separate hands. Nothing compounded because nothing was connected.
The category is competitive, the buyer is discerning, and the brand had a story worth telling but no repeatable way to tell it at scale. What BEHY needed was one partner who could hold every layer of the funnel and make each one feed the next.
How we did it
We rebuilt the site to be fast, clean, and conversion-ready. Product pages that load quickly, a checkout that does not fight the buyer, and a bilingual experience that reads naturally in both French and English. The site became the destination the rest of the funnel could actually convert against.
Statics, UGC, motion, and video shipped as a continuous pipeline rather than one-off shoots. We work in native Quebec French and English at the same time, not translated after the fact. The point is not to make one great ad. It is to make a testable pool wide enough that the buyer signals which angle actually resonates, and to keep feeding fresh work into the account week after week so the pool never goes stale.
We handle the paid media so the creative pool can be read cleanly. The account is set up to reward the winners quickly and rotate out what is not working, without hand-holding every decision. Reporting reads back into the creative brief on a weekly cadence so nothing runs isolated from the data.
We build purpose-built landing pages that match the ad that sends the traffic, and we run the retention layer alongside so that the value of every acquired customer keeps compounding after the first purchase. Every touchpoint is bilingual and every touchpoint is measured.
The results
A single growth system built end to end: site, creative, media, landing pages, retention
Continuous creative production across every format the brand needs, week after week
Native bilingual pipeline in French-Quebec and English, not translated
Paid media and creative feed each other on a weekly cadence, not in isolation
A conversion-ready site the rest of the funnel can actually convert against
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