How to become an influencer and earn money?

September 5, 2023

Are you in high school and you have big ambitions to become an influencer and generate income? This article will guide you through the essential steps to achieve these goals. Find out how to choose your niche, develop your online presence, monetize your business and identify the keys to success in the world of influence. With your passion, perseverance and the right tools, you can turn your online presence into a lucrative career as an influencer.

What is the profession of influencer?

The job of influencer consists of creating and sharing content online with the aim of attracting and influencing a specific audience. Influencers usually use social media platforms such as YouTube, Instagram, TikTok, Twitter and other popular sites to distribute their content.

Their main goal is to build a loyal community of followers and engage their audience by sharing personal experiences, tips, product recommendations, tutorials, reviews, and other forms of engaging content. Influencers can specialize in different fields such as fashion, beauty, cooking, travel, fitness, video games, technology, etc.

Becoming a successful influencer takes a lot of work, creativity and perseverance. Competition is often fierce and it takes time to build a significant audience and secure lucrative opportunities.

What you need to know to become an influencer

Studies to become an influencer

The job of influencer does not require a diploma or specific formal studies. However, certain skills and knowledge can be helpful to succeed in this field. Here are some areas of study that may be relevant:

While these studies can provide useful skills and knowledge, practical experience, creativity, consistency and the ability to build an online community are also essential to succeed as an influencer.

New schools for working in influence

Some schools are also starting to develop training to become an influencer.

This is the case of the Ambaza school for example. Created at the end of 2021, it positions itself as the first school for influencers, open to all. Its objective is to train professional influencers and help them develop their online presence, while supporting them in monetizing their audience. Ambaza offers a training program that aims to teach the foundations of influencer marketing. This training is accessible to all levels, whether you are a beginner or already have some experience in the field. Lessons are taught in small groups, with classes generally comprising between 10 and 15 students. The professors are experts in digital marketing, influencer marketing and network marketing, eager to share their knowledge and experience with motivated and engaged students.

We can also mention Influence Academy, an online training course to become an influencer at your own pace. It distinguishes itself by offering a personalized course to each student, taking into account their specific objectives in the field of influence. The school emphasizes influencer strategy, teaching all the techniques and tricks used by great influencers. Students have the opportunity to learn from the best in the field and understand how to apply this knowledge to their own influencer journey.

Finally, in Paris, it is the ffollozz school that specializes in the field. She focuses on influencer marketing and the communication professions. It offers training programs adapted to post-baccalaureate students, in order to prepare them for the demands of the growing influence marketing market. The school offers a 3-year bachelor's degree and a 2-year master's degree, in partnership with ISCPA Paris.

These programs allow students to acquire the skills necessary to master communication and influence, to specialize in this field, and to become professionals responsible for influence marketing, whether with influencers, agencies or advertisers.

However, a small disclaimer seems appropriate. Beware of fake influencer schools! Influence is an area that many schools want to surf on and sometimes, in a rather mediocre way. So, we advise you to be extra vigilant if you wish to specialize in this sector. Also note that a business or communication/marketing school will also allow you to acquire the basics to practice this profession.

Steps to getting started in influence

If you want to start as an influencer, first choose a specific area in which you want to specialize as an influencer. It could be fashion, beauty, fitness, travel, cooking, technology, or any other topic that excites you and matches your expertise.

Then determine who your ideal audience is. Who are the people you want to reach and influence with your content? Understand their interests, needs and preferences in order to create content tailored to their needs.

Choose the social media platforms that best suit your target audience and content type. Create profiles on these platforms and optimize them with an attractive bio, profile photo and relevant description.

Create attractive, original and quality content in your area of ​​expertise. Use storytelling techniques, photography, video editing or other relevant skills to captivate your audience. Be consistent in posting your content to keep your audience engaged.

Interact with your audience by responding to their comments, asking questions, organizing competitions or calling for action. Create an online community by establishing trust with your audience.

Once you have built a certain audience and credibility, you can consider collaborations with other influencers or brands in your field. This can help you expand your reach and get your name out there.

Explore different monetization opportunities such as sponsorship partnerships, sponsored posts, affiliations, product or service sales, public appearances, etc. Make sure you choose partnerships or products that match your niche and audience interest.

Trends and social media platforms evolve quickly. Stay up to date on new features, algorithms and trends in your area of ​​influence. Be willing to adapt and experiment with new approaches to stay relevant and competitive.

Remember that success as an influencer takes time, patience and perseverance. Continue to learn, hone your skills, and grow your community as you progress on your influencer journey.

How to make money in the field of influence?

How to get paid in the field of influence?

As an influencer, it is possible to earn money through sponsorship partnerships with brands, sponsored posts, affiliations, creation of products or services, public appearances and others. monetization opportunities.

The salary of an influencer

An influencer's salary can vary widely depending on a variety of factors such as audience size, level of engagement, niche, notoriety, partnerships, and sources of income. There is no fixed or standard salary for influencers, as their income usually comes from several different sources.

Influencers can generate revenue by posting content sponsored by brands. Brands typically pay fees based on the influencer's audience and audience engagement. Rates can vary widely, ranging from a few hundred to several thousand dollars per post, depending on the influencer and the reach of their personal brand.

Influencers can also enter into long-term partnerships with brands to promote their products or services. These partnerships can take the form of sponsorship agreements, ambassador contracts or exclusive collaborations. The financial terms will depend on the negotiations between the influencer and the brand, and they can be based on fixed payments, sales commissions or a mixture of both.

Some influencers use affiliate links to promote specific products or services. They receive a commission on the sales generated through these links. Affiliate earnings vary based on specific programs and commission rates, as well as the effectiveness of the influencer's promotion.

Some influencers are invited to events, conferences or public appearances where they may be compensated for their performances, their speeches or their presence as special guests. The rates for such appearances vary depending on various factors, including the notoriety of the influencer and the nature of the event.

The stability of an influencer's income can vary and will depend on their ability to maintain their following, generate engagement and establish strong brand partnerships. Earnings may fluctuate based on changing trends, social media algorithms, and competition in the online influencer industry.

Further read : What Is a UGC Creator? And How to Become One

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