As a D2C brand owner, you know that the online market is constantly evolving and competition is fierce. With so many options available to consumers, standing out and converting shoppers into buyers can be a real challenge.

One way to set yourself apart and increase conversions is by selling high-ticket items. But, how do you go about advertising and selling these high-price products? That's where performance advertising comes in. At Terfuu, we specialize in helping brands decrease their CPA through performance advertising and increase conversions. In this article, we will delve into the benefits and risks of selling high-ticket items, the consideration phase, and the value-based strategy needed to sell this type of product. We will also share case studies of our successful customers, Raccoon Skis and Maui Bikes, and the creative mix needed to advertise high-ticket items.

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Selling high-ticket items can be a great way to increase revenue and profitability for your brand. However, it's important to be aware of the risks and benefits before diving in. High-ticket items often require a longer consideration phase for potential buyers, and the cost can be a barrier for some shoppers. On the other hand, the profit margins for these items are often higher, and the brand can position itself as a luxury or high-end option.

When it comes to advertising high-ticket items, a value-based strategy is essential. This means highlighting the unique features and benefits of the product, as well as addressing any potential concerns or objections a consumer may have. This is where performance advertising comes in. At Terfuu, we help brands create performance creatives that are directly speaking to the audience and inviting them to complete a purchase in a way that addresses their concerns and highlights the value of the product.

One of our customers, Raccoon Skis, is a great example of this. By creating high-production footage and user-generated content (UGC), we were able to showcase the quality and performance of the skis in a way that resonated with the target audience. This, coupled with statics and motions, helped increase conversions and drive sales.

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Another customer of ours, Maui Bikes, is a great example of how to enter a new market with high-ticket items. Maui Bikes is a Canadian e-bike brand and by using UGC creatives that touched multiple angles, they were able to drive conversions and boost sales. Additionally, Terfuu helped Maui Bikes add BNPL options to improve their average order value and conversions, which is important for high-price items.

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Selling high-ticket items can be a great way to increase revenue and profitability for your brand, but it requires a different approach than selling lower-priced items. At Terfuu, we specialize in helping brands decrease their CPA through performance advertising and increase conversions. By highlighting the unique features and benefits of the product, addressing any potential concerns, and using a mix of high-production footage, UGC, statics and motions, we have been able to help our customers like Raccoon Skis and Maui Bikes drive conversions and boost sales. With the right strategies and creative mix, selling high-ticket items can be a game-changer for your brand. If you're ready to take your online presence to the next level, contact us at Terfuu to learn more about how we can help you achieve your goals through performance advertising. Don't let the challenge of selling high-ticket items hold you back, let us help you unlock the power of performance advertising and maximize your online presence today.

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