Terfuu has been selected as the media agency for Rocky Mountain, the iconic Canadian bike brand behind Bikes.com. The partnership will combine Terfuu’s performance-first media systems with Rocky Mountain’s long-standing reputation for building bikes riders love.

Partnership Focus

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Terfuu will support Rocky Mountain and Bikes.com with brand-building and demand-capture programs across North America aligning campaign waves with model releases, key riding seasons, and major events.

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This includes developing impactful media campaigns, managing ad placements across digital channels, and delivering performance analysis with ongoing optimization to maximize brand impact and audience engagement.

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“This partnership is about precision: matching the right rider to the right bike with media that actually moves inventory while building brand love for the long run,” said Imad Mghari, Founder at Terfuu.

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“We’re delighted to welcome Terfuu. With Imad and Francis on board, we truly have a dream team to lead Rocky Mountain and Bikes.com into the next chapter,” said Jonathan Bourgeois, President, Rocky Mountain.

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What Riders Can Expect

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Beginning this season, riders will see clearer pathways from discovery to purchase across paid social, search, and video paired with a refined Bikes.com experience and coordinated dealer support where available.

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About Rocky Mountain

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Rocky Mountain is a Canadian bicycle brand known for performance-oriented bikes designed to help more people love the ride from first-timers to elite athletes. Learn more at Bikes.com.

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About Terfuu

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Terfuu is a performance-creative media partner for active lifestyle brands. We build high-velocity testing systems and scale what works across paid social, paid search, video, and conversion rate optimization.

Media Contact
info@terfuu.com

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